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Author: Zach Shefska

I oversee the Fundraising Report Card, a division of MarketSmart. The Report Card is a free tool that empowers fundraisers to make data-driven fundraising decisions. It’s pretty neat.

3 Steps You Can Take Today to Become a More Data-Driven Nonprofit

About: Analysis
Published: September 14, 2016

Direct Mail Metrics: How to Measure ROI

About: Analysis
Published: September 8, 2016

Fundraising Nightmare: The Cost of Donor Acquisition

About: Analysis
Published: August 26, 2016

3 Simple Fundraising Metrics for Nonprofits (and How to Calculate Them)

About: Analysis
Published: August 16, 2016

3 Ways You Can Start Prospect Researching Right Now

About: Research
Published: August 9, 2016

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