MarketSmart

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Little Green Light

Welcome Little Green Light Users

Enhance your fundraising with effortless, easy & free to use analytics.


Simple Fundraising Analytics

Measure performance, and dive into your data like never before.

Thousands of nonprofits use Fundraising Report Card® to leverage their data.

Analyze Fundraising Metrics

Performance metrics we calculate right out of the box with one step configuration:

Recover Lost Donors

Quickly export segments of your reports to identify lost donors, major gift prospects, and more!

  • Export report segments to CSV
  • Uncover donor upgrade amounts
  • See which donors downgraded
  • Focus attention on lapsed donors
  • Customize report segments
  • Create targeted lists for appeals
  • Identify prospects
  • … and more on the way!

Meeting Ready in Seconds

Say goodbye to spreadsheets and inform key stakeholders with board-ready visualizations in just a few clicks!

  • Print reports
  • Invite unlimited users
  • Custom “share” links
  • Save as image

Figure Out What’s Working

Instantly compare the effectiveness of different fundraising activities or donor segments:

  • Compare donor groups
  • Measure campaign effectiveness
  • Compare membership vs. annual
  • Analyze any donor segment
  • Toggle between data sets
  • Compare retention rates