MarketSmart

Site icon Fundraising Report Card

Sidekick Solutions

Welcome to Fundraising Report Card®!

Enhance your fundraising with effortless, easy & free to use analytics.


Simple Fundraising Analytics

Measure performance, and dive into your data like never before.

Thousands of nonprofits use Fundraising Report Card® to leverage their data.

Analyze Fundraising Metrics

Performance metrics we calculate right out of the box with one step configuration:

  • Donation Growth
  • Donor Acquisition
  • Lapsed Donors
  • Donor Retention
  • Donor Churn
  • Donation Reactivation
  • Donation Retention
  • Average Donation
  • Donor LTV
  • Bequest Potential
  • One-time vs. Recurring Donors
  • Retention Rate
  • Donation Frequency
  • … and many more!

Recover Lost Donors

Quickly export segments of your reports to identify lost donors, major gift prospects, and more!

  • Export report segments to CSV
  • Uncover donor upgrade amounts
  • See which donors downgraded
  • Focus attention on lapsed donors
  • Customize report segments
  • Create targeted lists for appeals
  • Identify prospects
  • … and more on the way!

Meeting Ready in Seconds

Say goodbye to spreadsheets and inform key stakeholders with board-ready visualizations in just a few clicks!

  • Print reports
  • Invite unlimited users
  • Custom “share” links
  • Save as image

Figure Out What’s Working

Instantly compare the effectiveness of different fundraising activities or donor segments:

  • Compare donor groups
  • Measure campaign effectiveness
  • Compare membership vs. annual
  • Analyze any donor segment
  • Toggle between data sets
  • Compare retention rates

Frequently Asked Questions

Who’s behind Fundraising Report Card®?

Fundraising Report Card® is an off-shoot of MarketSmart, a major and planned gift software and services firm outside of Washington, D.C.

Is this really free?

Yes. Fundraising Report Card® is 100% free with no gimmicks or strings attached — we hope that you find it useful. There are options to upgrade for more bells and whistles, but we hope you get a lot out of our free plan!

How often do you update my data?

You can update your Fundraising Report Card® everyday. Most of our integrations update nightly.

What data is being analyzed?

This depends on your integration, but generally speaking your sync will pull in gifts, recurring gifts, and pledge payments. More information for specific integrations can be found in the help center.