Benchmarks

Donations analyzed:

1,000,000

Updated:

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Sector Snapshot

 

How are average donation amounts changing for nonprofits?

 
 
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Change in Average Donation Amount
 
 
 
 

Giving Level

Fundraising benchmarks grouped by donor giving level for nonprofits

Average Donation Amount ?

10,000

 
 
Donor Retention Rate

5

 
 
Lifetime Value ?

29,000

 
 
 

5

Of all donors donate under $100
 

5

Of all donation revenues are from under $100 donors
 
 

Retention Rates

How well are nonprofits building relationships with donors?

Donor Retention Rate ?
Donation Retention Rate ?
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Donor Retention Rate

 

Donation Retention Rate
First-Time Donor Retention Rate ?
Reactivated Donor Retention Rate ?
Repeat Donor Retention Rate ?
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First-Time Donor Retention Rate

 

Reactivated Donor Retention Rate

 

Repeat Donor Retention Rate
 

Whose data is this?

  • Benchmarks are calculated from anonymous donation data supplied by Fundraising Report Card® users.
  • If you want to contribute to Live Benchmarks, create a free Fundraising Report Card® account and upload your anonymous donation data.
  • If you have a Fundraising Report Card® account, please make sure you set your organization sector and size on the my account page. Thank you!

Please contact Zach Shefska with any questions, inquiries or feedback.

Integrated Data Partners

 
 
 
 
 
 
 
Sectors
organizations analyzed