Benchmarks

Donations analyzed:

1,000,000

Updated:

Scroll down to begin.

Sector Snapshot

How are average donation amounts changing for nonprofits?

Hover over the chart to view specific values

Change in Average Donation Amount

Giving Level

Fundraising benchmarks grouped by donor giving level for nonprofits

Average Donation Amount ?

10,000

Donor Retention Rate

5

Lifetime Value ?

29,000

5

Of all donors donate under $100

5

Of all donation revenues are from under $100 donors

Retention Rates

How well are nonprofits building relationships with donors?

Donor Retention Rate ?
Donation Retention Rate ?
Hover over the chart to view specific values

Donor Retention Rate

Donation Retention Rate
First-Time Donor Retention Rate ?
Reactivated Donor Retention Rate ?
Repeat Donor Retention Rate ?
Hover over the chart to view specific values

First-Time Donor Retention Rate

Reactivated Donor Retention Rate

Repeat Donor Retention Rate

Whose data is this?

  • Benchmarks are calculated from anonymous donation data supplied by Fundraising Report Card users.
  • If you want to contribute to Live Benchmarks, create a free Fundraising Report Card account and upload your anonymous donation data.
  • If you have a Fundraising Report Card account, please make sure you set your organization sector and size on the my account page. Thank you!

Please contact Zach Shefska with any questions, inquiries or feedback.

Integrated Data Partners

Sectors
organizations analyzed
Share