Benchmarks

Donations analyzed:

1,000,000

Updated:

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Sector Snapshot

How are average donation amounts changing for nonprofits?

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Change in Average Donation Amount

Giving Level

Fundraising benchmarks grouped by donor giving level for nonprofits

Under $100
$100 to $250
$250 to $1,000
$1,000 to $5,000
$5,000 and up
Average Donation Amount ?

10,000

Donor Retention Rate

5

Lifetime Value ?

29,000

5

Of all donors donate under $100

5

Of all donation revenues are from under $100 donors

Retention Rates

How well are nonprofits building relationships with donors?

Donor Retention Rate ?
Donation Retention Rate ?
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Donor Retention Rate

Donation Retention Rate
First-Time Donor Retention Rate ?
Reactivated Donor Retention Rate ?
Repeat Donor Retention Rate ?
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First-Time Donor Retention Rate

Reactivated Donor Retention Rate

Repeat Donor Retention Rate

Whose data is this?

  • Benchmarks are calculated from anonymous donation data supplied by Fundraising Report Card® users.
  • If you want to contribute to Live Benchmarks, create a free Fundraising Report Card® account and upload your anonymous donation data.
  • If you have a Fundraising Report Card® account, please make sure you set your organization sector and size on the my account page. Thank you!

Please contact MarketSmart with any questions, inquiries or feedback.

Integrated Data Partners

Sections Sector Snapshot Giving Level Retention Rates
Sectors
organizations analyzed
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