Fundraising Metrics 101 (Season 1, Episode 2)

Learn about the top fundraising metrics, why they are important, and what questions you should be asking that these metrics can help answer. Download the Metrics That Matter eBook found for free at FundraisingReportCard.com/book. Download your copy to follow along and find some tidbits we didn’t have time to cover on today’s episode. Click here to listen on YouTube! Topic Timestamps

• Who are we? [01:07]
• Why Metrics Matter? [02:51]
• Donor Lifetime Value [06:48]
• Client Lifetime Value [07:26]
• How to calculate LTV [08:31]
• Donor Acquisition Cost [10:58]
• Donor Retention Rate [14:15]
• Upgraded and Downgraded Donors [15:55]
• Lapsed Donors [17:07]
• Reactivated Donors [20:25]
• Churn [21:44]
• What questions to answer with these metrics? [27:08]
• How to make metrics fun? [29:39]
• Dealing with bad results [31:41]
• Final notes on chapter 2/Zach’s Twitter [32:42]

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