Prospect Development is the strategic arm of an organization’s fundraising operation, focusing on prospect pools and pipelines. Prospect Development professionals collaborate with gift officers and development leaders to ensure fundraising efforts are focused on working with the right donors for the right gifts at the right time (and in many cases, with the right initiatives).The key takeaway here is that prospect researchers collaborate with gift officers. Which, in a large organization tends to make sense – let individuals focus on what they do best. Researchers research, gift officers facilitate giving. But, it’s 2016 and nearly every organization (large or small) has a surplus of data. That means the conventional silos and teams within a nonprofit’s structure can begin to mesh. With more data and advances in technology, teams can become less rigid and more flexible. A gift officer can do some prospect research, while a researcher can focus on deeper analysis. This is the fundraising dynamic we are living in today. Here are 3 easy ways any gift officer can start doing prospect research today – no handholding required!
It’s 2016. We live in an era of self-driving cars and commercial space flight – isn’t it about time that prospect researching can be done on your own? Take a look at the Association of Professional Researchers for Advancement’s definition of Prospect Development: