What is Acquisition?

The number of ($) donations or (#) donors in any given year who had previously never given to your organization.

How is it calculated?

We find all the donors (and their donations) who had never given in a previous year and gave in this year.

For example, a donor who came to your organization and left their first gift in 2012 would appear in the 2012 section of your acquisition report.

What is it for?

  • Monitor acquisition strategy effectiveness
  • Identify successful acquisition campaigns across specific segments
  • Pinpoint which fundraising efforts are effecting acquisition
Nonprofit Marketing Zone