What is Acquisition?
The number of ($) donations or (#) donors in any given year who had previously never given to your organization.
How is it calculated?
We find all the donors (and their donations) who had never given in a previous year and gave in this year.
For example, a donor who came to your organization and left their first gift in 2012 would appear in the 2012 section of your acquisition report.
What is it for?
- Monitor acquisition strategy effectiveness
- Identify successful acquisition campaigns across specific segments
- Pinpoint which fundraising efforts are effecting acquisition