Beyond the Basics with Donor Retention (Season 1, Episode 5)

Published: May 16, 2018

Learn just how important donor retention is and how to make smarter decisions to improve retention and donation revenue.

Download the Metrics That Matter eBook at http://www.fundraisingreportcard.com/book.

Click here to listen on YouTube!
    Topic Timestamps
  • Donor retention [02:00]
  • Overall revenue impact? [03:10]
  • What mistakes do people make analyzing this data? [06:06]
  • Segmenting your data [06:46]
  • Smaller dollar donors [08:22]
  • Benchmarks (FRC) [09:04]
  • Is 12 months a good frequency to track? [10:27]
  • How do you improve your retention rate? [12:21]
  • What is a good retention rate? [15:11]
  • Segmenting by age? [17:18]
  • Where do you start? [18:05]
  • Retained donors give more [19:01]
Released Episode
16  May  2018 Beyond the Basics with Donor Retention (MTM-S01E05) Download
02  May  2018 Measuring Fundraising ROI with Donor Lifetime Value (MTM-S01E04) Download
18  Apr  2018 Diving in with Donor Acquisition Cost (MTM-S01E03) Download
04  Apr  2018 Fundraising Metrics 101 (MTM-S01E02) Download
21  Mar  2018 Introducing Metrics That Matter (MTM-S01E01) Download

Diving in with Donor Acquisition Cost (Season 1, Episode 3)

Published: April 18, 2018

Learn why Donor Acquisition Cost is so important, how to gather this data, and how to use this data to make better decisions.

Mentioned in this episode:

Click here to listen on YouTube!
Released Episode
16  May  2018 Beyond the Basics with Donor Retention (MTM-S01E05) Download
02  May  2018 Measuring Fundraising ROI with Donor Lifetime Value (MTM-S01E04) Download
18  Apr  2018 Diving in with Donor Acquisition Cost (MTM-S01E03) Download
04  Apr  2018 Fundraising Metrics 101 (MTM-S01E02) Download
21  Mar  2018 Introducing Metrics That Matter (MTM-S01E01) Download

Fundraising Metrics 101 (Season 1, Episode 2)

Published: April 4, 2018

Learn about the top fundraising metrics, why they are important, and what questions you should be asking that these metrics can help answer. Download the Metrics That Matter eBook found for free at FundraisingReportCard.com/book. Download your copy to follow along and find some tidbits we didn’t have time to cover on today’s episode.

Click here to listen on YouTube!
Released Episode
16  May  2018 Beyond the Basics with Donor Retention (MTM-S01E05) Download
02  May  2018 Measuring Fundraising ROI with Donor Lifetime Value (MTM-S01E04) Download
18  Apr  2018 Diving in with Donor Acquisition Cost (MTM-S01E03) Download
04  Apr  2018 Fundraising Metrics 101 (MTM-S01E02) Download
21  Mar  2018 Introducing Metrics That Matter (MTM-S01E01) Download

Introducing Metrics That Matter (Season 1, Episode 1)

Published: March 21, 2018

Discover what this new podcast is all about, learn what data-driven fundraising is, how to build a data-driven culture, the basic metrics you’ll need to understand, and how to start using this at your nonprofit.

Click here to listen on YouTube!

    Topic Timestamps
  • What is Metrics That Matter? [01:01]
  • State of fundraising for most organizations? [01:52]
  • How decisions are made? [03:30]
  • Fear of trying something new? [05:57]
  • Changing fundraising culture at your organization? [07:29]
  • Any other preliminaries before we get into metrics? [08:59]
  • Annual Rate of Growth [12:07]
  • Average Annual Gift Size [15:23]
  • Don’t be scared of math [17:22]
  • Donor Lifetime Value [18:14]
  • The Starbucks example [20:48]
  • Applying this episode at your nonprofit [22:23]

Released Episode
16  May  2018 Beyond the Basics with Donor Retention (MTM-S01E05) Download
02  May  2018 Measuring Fundraising ROI with Donor Lifetime Value (MTM-S01E04) Download
18  Apr  2018 Diving in with Donor Acquisition Cost (MTM-S01E03) Download
04  Apr  2018 Fundraising Metrics 101 (MTM-S01E02) Download
21  Mar  2018 Introducing Metrics That Matter (MTM-S01E01) Download