Advice for Small NonProfits, Data Outliers, and Getting Your Team Onboard (Season 2, Episode 3)

Published: July 11, 2018

Learn what database a small nonprofit should use, how to deal with data outliers, and how to get your team onboard with making data-driven decisions in this special Michael Jordan themed episode.

Call (575) 815-4573 to leave a voicemail with your questions. Write in to tim@imarketsmart.com to email in your questions.

Click here to listen on YouTube!

    Topic Timestamps
  • Amanda from West Michigan [02:29]
  • Jackie from Phoenix, Arizona [11:39]
  • Solomon from Pleasant Hill, California [17:53]
Released Episode
11  Jul  2018 Advice for Small NonProfits, Data Outliers, and Getting Your Team Onboard (MTM-S02-E03) Download
27  Jun  2018 Healthy Growth, Database Management, and Major Gifts (MTM-S02E02) Download
27  Jun  2018 Healthy Growth, Database Management, and Major Gifts (MTM-S02E02) Download
13  Jun  2018 Your Questions: (575) 815-4573 (MTM-S02E01) Download
13  Jun  2018 Your Questions: (575) 815-4573 (MTM-S02E01) Download
30  May  2018 Applying Concepts with Direct Mail Metrics (MTM-S01E06) Download
30  May  2018 Applying Concepts with Direct Mail Metrics (MTM-S01E06) Download
16  May  2018 Beyond the Basics with Donor Retention (MTM-S01E05) Download
16  May  2018 Beyond the Basics with Donor Retention (MTM-S01E05) Download
02  May  2018 Measuring Fundraising ROI with Donor Lifetime Value (MTM-S01E04) Download
02  May  2018 Measuring Fundraising ROI with Donor Lifetime Value (MTM-S01E04) Download
18  Apr  2018 Diving in with Donor Acquisition Cost (MTM-S01E03) Download
18  Apr  2018 Diving in with Donor Acquisition Cost (MTM-S01E03) Download
04  Apr  2018 Fundraising Metrics 101 (MTM-S01E02) Download
04  Apr  2018 Fundraising Metrics 101 (MTM-S01E02) Download
21  Mar  2018 Introducing Metrics That Matter (MTM-S01E01) Download
21  Mar  2018 Introducing Metrics That Matter (MTM-S01E01) Download

Healthy Growth, Database Management, and Major Gifts (Season 2, Episode 2)

Published: June 27, 2018

Zach and Tim respond to three listener questions that include: what is a healthy percentage of donor increase year to year, when should you add a donor or prospect to your database, and what should be considered a major gift?

Have your question answered on the podcast by calling in to (575) 815-4573 or by emailing tim@imarketsmart.com.

Click here to listen on YouTube!

    Topic Timestamps
  • Lisa from Tampa, Florida [01:31]
  • Craig from Philomath, Oregon [05:35]
  • Alexa from Connections for Abused Women and their Children [11:07]
Released Episode
11  Jul  2018 Advice for Small NonProfits, Data Outliers, and Getting Your Team Onboard (MTM-S02-E03) Download
27  Jun  2018 Healthy Growth, Database Management, and Major Gifts (MTM-S02E02) Download
27  Jun  2018 Healthy Growth, Database Management, and Major Gifts (MTM-S02E02) Download
13  Jun  2018 Your Questions: (575) 815-4573 (MTM-S02E01) Download
13  Jun  2018 Your Questions: (575) 815-4573 (MTM-S02E01) Download
30  May  2018 Applying Concepts with Direct Mail Metrics (MTM-S01E06) Download
30  May  2018 Applying Concepts with Direct Mail Metrics (MTM-S01E06) Download
16  May  2018 Beyond the Basics with Donor Retention (MTM-S01E05) Download
16  May  2018 Beyond the Basics with Donor Retention (MTM-S01E05) Download
02  May  2018 Measuring Fundraising ROI with Donor Lifetime Value (MTM-S01E04) Download
02  May  2018 Measuring Fundraising ROI with Donor Lifetime Value (MTM-S01E04) Download
18  Apr  2018 Diving in with Donor Acquisition Cost (MTM-S01E03) Download
18  Apr  2018 Diving in with Donor Acquisition Cost (MTM-S01E03) Download
04  Apr  2018 Fundraising Metrics 101 (MTM-S01E02) Download
04  Apr  2018 Fundraising Metrics 101 (MTM-S01E02) Download
21  Mar  2018 Introducing Metrics That Matter (MTM-S01E01) Download
21  Mar  2018 Introducing Metrics That Matter (MTM-S01E01) Download

Your Questions: (575) 815-4573 (Season 2, Episode 1)

Published: June 13, 2018

Season 2 is here and for this season Zach and Tim will be answering your questions. You can call in to leave a voicemail at (575) 815-4573 or write in to tim@imarketsmart.com. Click here to listen on YouTube!

Released Episode
11  Jul  2018 Advice for Small NonProfits, Data Outliers, and Getting Your Team Onboard (MTM-S02-E03) Download
27  Jun  2018 Healthy Growth, Database Management, and Major Gifts (MTM-S02E02) Download
27  Jun  2018 Healthy Growth, Database Management, and Major Gifts (MTM-S02E02) Download
13  Jun  2018 Your Questions: (575) 815-4573 (MTM-S02E01) Download
13  Jun  2018 Your Questions: (575) 815-4573 (MTM-S02E01) Download
30  May  2018 Applying Concepts with Direct Mail Metrics (MTM-S01E06) Download
30  May  2018 Applying Concepts with Direct Mail Metrics (MTM-S01E06) Download
16  May  2018 Beyond the Basics with Donor Retention (MTM-S01E05) Download
16  May  2018 Beyond the Basics with Donor Retention (MTM-S01E05) Download
02  May  2018 Measuring Fundraising ROI with Donor Lifetime Value (MTM-S01E04) Download
02  May  2018 Measuring Fundraising ROI with Donor Lifetime Value (MTM-S01E04) Download
18  Apr  2018 Diving in with Donor Acquisition Cost (MTM-S01E03) Download
18  Apr  2018 Diving in with Donor Acquisition Cost (MTM-S01E03) Download
04  Apr  2018 Fundraising Metrics 101 (MTM-S01E02) Download
04  Apr  2018 Fundraising Metrics 101 (MTM-S01E02) Download
21  Mar  2018 Introducing Metrics That Matter (MTM-S01E01) Download
21  Mar  2018 Introducing Metrics That Matter (MTM-S01E01) Download

Applying Concepts with Direct Mail Metrics (Season 1, Episode 6)

Published: May 30, 2018

Learn how to apply the concepts discussed in season 1 of the podcast by using the example of a direct mail campaign.

Download the Metrics That Matter eBook at http://www.fundraisingreportcard.com/book.

Click here to listen on YouTube!
Released Episode
11  Jul  2018 Advice for Small NonProfits, Data Outliers, and Getting Your Team Onboard (MTM-S02-E03) Download
27  Jun  2018 Healthy Growth, Database Management, and Major Gifts (MTM-S02E02) Download
27  Jun  2018 Healthy Growth, Database Management, and Major Gifts (MTM-S02E02) Download
13  Jun  2018 Your Questions: (575) 815-4573 (MTM-S02E01) Download
13  Jun  2018 Your Questions: (575) 815-4573 (MTM-S02E01) Download
30  May  2018 Applying Concepts with Direct Mail Metrics (MTM-S01E06) Download
30  May  2018 Applying Concepts with Direct Mail Metrics (MTM-S01E06) Download
16  May  2018 Beyond the Basics with Donor Retention (MTM-S01E05) Download
16  May  2018 Beyond the Basics with Donor Retention (MTM-S01E05) Download
02  May  2018 Measuring Fundraising ROI with Donor Lifetime Value (MTM-S01E04) Download
02  May  2018 Measuring Fundraising ROI with Donor Lifetime Value (MTM-S01E04) Download
18  Apr  2018 Diving in with Donor Acquisition Cost (MTM-S01E03) Download
18  Apr  2018 Diving in with Donor Acquisition Cost (MTM-S01E03) Download
04  Apr  2018 Fundraising Metrics 101 (MTM-S01E02) Download
04  Apr  2018 Fundraising Metrics 101 (MTM-S01E02) Download
21  Mar  2018 Introducing Metrics That Matter (MTM-S01E01) Download
21  Mar  2018 Introducing Metrics That Matter (MTM-S01E01) Download

Beyond the Basics with Donor Retention (Season 1, Episode 5)

Published: May 16, 2018

Learn just how important donor retention is and how to make smarter decisions to improve retention and donation revenue.

Download the Metrics That Matter eBook at http://www.fundraisingreportcard.com/book.

Click here to listen on YouTube!
    Topic Timestamps
  • Donor retention [02:00]
  • Overall revenue impact? [03:10]
  • What mistakes do people make analyzing this data? [06:06]
  • Segmenting your data [06:46]
  • Smaller dollar donors [08:22]
  • Benchmarks (FRC) [09:04]
  • Is 12 months a good frequency to track? [10:27]
  • How do you improve your retention rate? [12:21]
  • What is a good retention rate? [15:11]
  • Segmenting by age? [17:18]
  • Where do you start? [18:05]
  • Retained donors give more [19:01]
Released Episode
11  Jul  2018 Advice for Small NonProfits, Data Outliers, and Getting Your Team Onboard (MTM-S02-E03) Download
27  Jun  2018 Healthy Growth, Database Management, and Major Gifts (MTM-S02E02) Download
27  Jun  2018 Healthy Growth, Database Management, and Major Gifts (MTM-S02E02) Download
13  Jun  2018 Your Questions: (575) 815-4573 (MTM-S02E01) Download
13  Jun  2018 Your Questions: (575) 815-4573 (MTM-S02E01) Download
30  May  2018 Applying Concepts with Direct Mail Metrics (MTM-S01E06) Download
30  May  2018 Applying Concepts with Direct Mail Metrics (MTM-S01E06) Download
16  May  2018 Beyond the Basics with Donor Retention (MTM-S01E05) Download
16  May  2018 Beyond the Basics with Donor Retention (MTM-S01E05) Download
02  May  2018 Measuring Fundraising ROI with Donor Lifetime Value (MTM-S01E04) Download
02  May  2018 Measuring Fundraising ROI with Donor Lifetime Value (MTM-S01E04) Download
18  Apr  2018 Diving in with Donor Acquisition Cost (MTM-S01E03) Download
18  Apr  2018 Diving in with Donor Acquisition Cost (MTM-S01E03) Download
04  Apr  2018 Fundraising Metrics 101 (MTM-S01E02) Download
04  Apr  2018 Fundraising Metrics 101 (MTM-S01E02) Download
21  Mar  2018 Introducing Metrics That Matter (MTM-S01E01) Download
21  Mar  2018 Introducing Metrics That Matter (MTM-S01E01) Download