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Acquisition
WHAT IS ACQUISITION?
The number of ($) donations or (#) donors in any given year who had previously never given to your organization.
HOW IS IT CALCULATED?
We find all the donors (and their donations) who had never given in a previous year and gave in this year.
For example, a donor who came to your organization and left their first gift in 2012 would appear in the 2012 section of your acquisition report.
WHAT IS IT FOR?
- Monitor acquisition strategy effectiveness
- Identify successful acquisition campaigns across specific segments
- Pinpoint which fundraising efforts are effecting acquisition