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# Donation Frequency

## What is Donation Frequency?

Donation Frequency is a calculation of how many donations a donor will make during a set period of time. This metric is used in the equation for lifetime value. In the Fundraising Report Card, we calculate donation frequency on a per year basis. For example, “your donors tend to make 2.1 donations per year.” The donation frequency is 2.1 donations.

## How is it calculated?

Donation frequency is calculated by simply taking the total count of donations in a given period of time and dividing by the total count of donors.
The equation looks something like this:
**Frequency** = count of donations รท count of donors