Growth


What is Growth?

The aggregate amount of ($) donations or (#) donors in any given year at your organization.

How is it calculated?

We count up all the donors and donations for any 12 month period.

What is it for?

  • Visualize high-level trends and patterns in donation revenues
  • Identify changes in donor giving behavior
  • Pinpoint which fundraising efforts are effecting overall growth
Nonprofit Marketing Zone