Growth

WHAT IS GROWTH?

The aggregate amount of ($) donations or (#) donors in any given year at your organization.

HOW IS IT CALCULATED?

We count up all the donors and donations for any 12 month period.

WHAT IS IT FOR?

  • Visualize high-level trends and patterns in donation revenues
  • Identify changes in donor giving behavior
  • Pinpoint which fundraising efforts are effecting overall growth
Nonprofit Marketing Zone