Recurring Donor

WHAT IS A RECURRING DONOR?

A recurring donor is an individual who makes contributions to your organization for 3 consecutive months during the year.

HOW IS IT CALCULATED?

We find all the donors who made a donation for at least 3 consecutive months in a 12 month period.

WHAT IS IT FOR?

  • Monitor retention strategy
  • Visualize effectiveness of monthly giving initiatives
Nonprofit Marketing Zone