Upgrade


What is an Upgraded Donor?

An upgraded donor is a retained donor who gave more this year than last year.

How is it calculated?

We find all the donors (and their donations) who gave last year and then gave more in this year.

For example, a donor who came to your organization and gave a $100 donation in 2012 and then gave $500 in donations in 2013 would be in your upgrade report.

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