- Frequency of donation [02:34]
- What is LTV not? [03:03]
- Segmenting [05:30]
- Viability [08:03]
- Goal ratios? [11:19]
- The Starbucks example [14:04]
- Profit margins? [19:35]
- Customer satisfaction [21:17]
- Any forgotten channels? [22:19]
- The various formulas for LTV [23:17]
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