Measuring Fundraising ROI with Donor Lifetime Value (Season 1, Episode 4)

Learn how to make better fundraising decisions by measuring ROI and donor lifetime value. Click here to listen on YouTube! Topic Timestamps

• Frequency of donation [02:34]
• What is LTV not? [03:03]
• Segmenting [05:30]
• Viability [08:03]
• Goal ratios? [11:19]
• The Starbucks example [14:04]
• Profit margins? [19:35]
• Customer satisfaction [21:17]
• Any forgotten channels? [22:19]
• The various formulas for LTV [23:17]

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