Measuring Fundraising ROI with Donor Lifetime Value (Season 1, Episode 4)

Learn how to make better fundraising decisions by measuring ROI and donor lifetime value. Click here to listen on YouTube! Topic Timestamps

• Frequency of donation [02:34]
• What is LTV not? [03:03]
• Segmenting [05:30]
• Viability [08:03]
• Goal ratios? [11:19]
• The Starbucks example [14:04]
• Profit margins? [19:35]
• Customer satisfaction [21:17]
• Any forgotten channels? [22:19]
• The various formulas for LTV [23:17]

Released	Episode
19  Dec  2018	Introducing Dan Doyle and Using the Right Tools for Fundraising (MTM-S02E10)	Download
19  Dec  2018	Introducing Dan Doyle and Using the Right Tools for Fundraising (MTM-S02E10)	Download
07  Nov  2018	Giving Tuesday (MTM-S02E09)	Download
07  Nov  2018	Giving Tuesday (MTM-S02E09)	Download
03  Oct  2018	The Plan for Fundraising Success (MTM-S02E08)	Download
03  Oct  2018	The Plan for Fundraising Success (MTM-S02E08)	Download
19  Sep  2018	Do You Really Want Every Donation (MTM-S02E07)	Download
19  Sep  2018	Do You Really Want Every Donation (MTM-S02E07)	Download
05  Sep  2018	Apps, Services, and Tools For Nonprofits (MTM-S02E06)	Download
05  Sep  2018	Apps, Services, and Tools For Nonprofits (MTM-S02E06)	Download
22  Aug  2018	What Data Can Be Ignored and Does the Approach Change for Small and Big Nonprofits (MTM-S02E05)	Download
22  Aug  2018	What Data Can Be Ignored and Does the Approach Change for Small and Big Nonprofits (MTM-S02E05)	Download
25  Jul  2018	Handling Negative Metrics, The One Metric To Track, and In Tribute Donation Metrics (MTM-S02E04)	Download
25  Jul  2018	Handling Negative Metrics, The One Metric To Track, and In Tribute Donation Metrics (MTM-S02E04)	Download
11  Jul  2018	Advice for Small NonProfits, Data Outliers, and Getting Your Team Onboard (MTM-S02-E03)	Download
11  Jul  2018	Advice for Small NonProfits, Data Outliers, and Getting Your Team Onboard (MTM-S02-E03)	Download
27  Jun  2018	Healthy Growth, Database Management, and Major Gifts (MTM-S02E02)	Download
27  Jun  2018	Healthy Growth, Database Management, and Major Gifts (MTM-S02E02)	Download
13  Jun  2018	Your Questions: (575) 815-4573 (MTM-S02E01)	Download
13  Jun  2018	Your Questions: (575) 815-4573 (MTM-S02E01)	Download
30  May  2018	Applying Concepts with Direct Mail Metrics (MTM-S01E06)	Download
30  May  2018	Applying Concepts with Direct Mail Metrics (MTM-S01E06)	Download
16  May  2018	Beyond the Basics with Donor Retention (MTM-S01E05)	Download
16  May  2018	Beyond the Basics with Donor Retention (MTM-S01E05)	Download
02  May  2018	Measuring Fundraising ROI with Donor Lifetime Value (MTM-S01E04)	Download
02  May  2018	Measuring Fundraising ROI with Donor Lifetime Value (MTM-S01E04)	Download
18  Apr  2018	Diving in with Donor Acquisition Cost (MTM-S01E03)	Download
18  Apr  2018	Diving in with Donor Acquisition Cost (MTM-S01E03)	Download
04  Apr  2018	Fundraising Metrics 101 (MTM-S01E02)	Download
04  Apr  2018	Fundraising Metrics 101 (MTM-S01E02)	Download
21  Mar  2018	Introducing Metrics That Matter (MTM-S01E01)	Download
21  Mar  2018	Introducing Metrics That Matter (MTM-S01E01)	Download