Beyond the Basics with Donor Retention (Season 1, Episode 5)

MetricsThatMatter-BeyondTheBasicsWithDonorRetention-Episode5-PromoArt

Learn just how important donor retention is and how to make smarter decisions to improve retention and donation revenue.

Download the Metrics That Matter eBook at http://www.fundraisingreportcard.com/book.

Click here to listen on YouTube!
    Topic Timestamps
  • Donor retention [02:00]
  • Overall revenue impact? [03:10]
  • What mistakes do people make analyzing this data? [06:06]
  • Segmenting your data [06:46]
  • Smaller dollar donors [08:22]
  • Benchmarks (FRC) [09:04]
  • Is 12 months a good frequency to track? [10:27]
  • How do you improve your retention rate? [12:21]
  • What is a good retention rate? [15:11]
  • Segmenting by age? [17:18]
  • Where do you start? [18:05]
  • Retained donors give more [19:01]
Released Episode
07  Nov  2018 Giving Tuesday (MTM-S02E09) Download
03  Oct  2018 The Plan for Fundraising Success (MTM-S02E08) Download
19  Sep  2018 Do You Really Want Every Donation (MTM-S02E07) Download
05  Sep  2018 Apps, Services, and Tools For Nonprofits (MTM-S02E06) Download
22  Aug  2018 What Data Can Be Ignored and Does the Approach Change for Small and Big Nonprofits (MTM-S02E05) Download
25  Jul  2018 Handling Negative Metrics, The One Metric To Track, and In Tribute Donation Metrics (MTM-S02E04) Download
11  Jul  2018 Advice for Small NonProfits, Data Outliers, and Getting Your Team Onboard (MTM-S02-E03) Download
27  Jun  2018 Healthy Growth, Database Management, and Major Gifts (MTM-S02E02) Download
13  Jun  2018 Your Questions: (575) 815-4573 (MTM-S02E01) Download
30  May  2018 Applying Concepts with Direct Mail Metrics (MTM-S01E06) Download
16  May  2018 Beyond the Basics with Donor Retention (MTM-S01E05) Download
02  May  2018 Measuring Fundraising ROI with Donor Lifetime Value (MTM-S01E04) Download
18  Apr  2018 Diving in with Donor Acquisition Cost (MTM-S01E03) Download
04  Apr  2018 Fundraising Metrics 101 (MTM-S01E02) Download
21  Mar  2018 Introducing Metrics That Matter (MTM-S01E01) Download

Leave a Reply