Beyond the Basics with Donor Retention (Season 1, Episode 5)


Learn just how important donor retention is and how to make smarter decisions to improve retention and donation revenue.

Download the Metrics That Matter eBook at

Click here to listen on YouTube!
    Topic Timestamps
  • Donor retention [02:00]
  • Overall revenue impact? [03:10]
  • What mistakes do people make analyzing this data? [06:06]
  • Segmenting your data [06:46]
  • Smaller dollar donors [08:22]
  • Benchmarks (FRC) [09:04]
  • Is 12 months a good frequency to track? [10:27]
  • How do you improve your retention rate? [12:21]
  • What is a good retention rate? [15:11]
  • Segmenting by age? [17:18]
  • Where do you start? [18:05]
  • Retained donors give more [19:01]
Released Episode
19  Dec  2018 Introducing Dan Doyle and Using the Right Tools for Fundraising (MTM-S02E10) Download
07  Nov  2018 Giving Tuesday (MTM-S02E09) Download
03  Oct  2018 The Plan for Fundraising Success (MTM-S02E08) Download
19  Sep  2018 Do You Really Want Every Donation (MTM-S02E07) Download
05  Sep  2018 Apps, Services, and Tools For Nonprofits (MTM-S02E06) Download
22  Aug  2018 What Data Can Be Ignored and Does the Approach Change for Small and Big Nonprofits (MTM-S02E05) Download
25  Jul  2018 Handling Negative Metrics, The One Metric To Track, and In Tribute Donation Metrics (MTM-S02E04) Download
11  Jul  2018 Advice for Small NonProfits, Data Outliers, and Getting Your Team Onboard (MTM-S02-E03) Download
27  Jun  2018 Healthy Growth, Database Management, and Major Gifts (MTM-S02E02) Download
13  Jun  2018 Your Questions: (575) 815-4573 (MTM-S02E01) Download
30  May  2018 Applying Concepts with Direct Mail Metrics (MTM-S01E06) Download
16  May  2018 Beyond the Basics with Donor Retention (MTM-S01E05) Download
02  May  2018 Measuring Fundraising ROI with Donor Lifetime Value (MTM-S01E04) Download
18  Apr  2018 Diving in with Donor Acquisition Cost (MTM-S01E03) Download
04  Apr  2018 Fundraising Metrics 101 (MTM-S01E02) Download
21  Mar  2018 Introducing Metrics That Matter (MTM-S01E01) Download

Leave a Reply