Learn how to apply the concepts discussed in season 1 of the podcast by using the example of a direct mail campaign.
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- Direct mail [01:47]
- Culture and infrastructure [02:52]
- Who should you send direct mail to? [04:27]
- What is a renewal campaign? [05:38]
- The 3 core components [06:19]
- Example campaign [08:36]
- Who has the best ROI? [08:55]
- What metrics should you be looking at? [10:40]
- Vanity metrics [12:27]
- Segmenting [13:27]
- Wrapping up season 1 [17:31]