With the Fundraising Report Card…
You Raise More Money
Productivity is the bottom line of any nonprofit fundraising program. To raise more money, an organization needs to ask more and ask smarter. From setting segmented campaign ask amounts to determining major gift solicitation readiness, and from campaign analysis to measuring return on investment, analytics can help your nonprofit raise more money.
You Identify Prospects
Despite all the benefits, wealth screening has its limitations. Most wealth data is not public information, matching is never perfect, and being wealthy alone does not make an individual a prospect. Analytics can filter through your database to help you find the people who are potential major donors.
You Make Better Decisions
A lot of fundraising staff think their executives are not data people. Executives often say, “No one gives me data around here.” Modern fundraising leadership desires and requires more data-driven support than ever before. Analytics can point out strengths, reveal opportunities, and highlight weaknesses better than any tools we’ve had to date.
You Manage Data More Efficiently
Nonprofits with an investment in analytics gather and store data in their donor management system more effectively than other organizations. They make a conscious effort to capture every touch point between constituent and the organization. Storing all this data enables them to learn how to best cultivate new prospects, engage cold relationships, and engage in sustainable fundraising.
You Do More With Existing Staff
Among the most immediate benefits of analytics is staff efficiencies. Prospect researchers can look at fewer names to find prospects for assignments. Gift officers can target self-identifying major gift leads. Annual fundraisers can easily test campaigns to see what works and what doesn’t. Analytics help cut costs and fine tune existing processes.