Applying Concepts with Direct Mail Metrics (Season 1, Episode 6)

Learn how to apply the concepts discussed in season 1 of the podcast by using the example of a direct mail campaign. Download the Metrics That Matter eBook at http://www.fundraisingreportcard.com/book. Click here to listen on YouTube! Topic Timestamps

• Direct mail [01:47]
• Culture and infrastructure [02:52]
• Who should you send direct mail to? [04:27]
• What is a renewal campaign? [05:38]
• The 3 core components [06:19]
• Example campaign [08:36]
• Who has the best ROI? [08:55]
• What metrics should you be looking at? [10:40]
• Vanity metrics [12:27]
• Segmenting [13:27]
• Wrapping up season 1 [17:31]

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