Diving in with Donor Acquisition Cost (Season 1, Episode 3)

Learn why Donor Acquisition Cost is so important, how to gather this data, and how to use this data to make better decisions. Mentioned in this episode:

• DAC Cheat Sheet: http://www.fundraisingreportcard.com/DACSheet
• DAC Excel Calculation Template: http://www.fundraisingreportcard.com/DACTemplate
• What is overhead: http://overheadmyth.com/faqs/
• Expenses: http://www.nonprofitaccountingbasics.org/fundraising/accounting-fundraising-expenses

Click here to listen on YouTube! Topic Timestamps

• Donor Acquisition Cost [01:40]
• What is DAC? [02:04]
• What should be counted as an expense? [03:13]
• Examples of expenses [06:18]
• Strategies [08:36]
• How do you use this data to make decisions? [12:31]
• Don’t compare your organization to others [16:10]
• Excel template [16:31]
• Long-term investments [17:38]
• Key takeaways? [19:07]

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