Introducing Metrics That Matter (Season 1, Episode 1)

Metrics That Matter Podcast - Episode 1 Promo Art

Discover what this new podcast is all about, learn what data-driven fundraising is, how to build a data-driven culture, the basic metrics you’ll need to understand, and how to start using this at your nonprofit.

Click here to listen on YouTube!

    Topic Timestamps
  • What is Metrics That Matter? [01:01]
  • State of fundraising for most organizations? [01:52]
  • How decisions are made? [03:30]
  • Fear of trying something new? [05:57]
  • Changing fundraising culture at your organization? [07:29]
  • Any other preliminaries before we get into metrics? [08:59]
  • Annual Rate of Growth [12:07]
  • Average Annual Gift Size [15:23]
  • Don’t be scared of math [17:22]
  • Donor Lifetime Value [18:14]
  • The Starbucks example [20:48]
  • Applying this episode at your nonprofit [22:23]

Released Episode
07  Nov  2018 Giving Tuesday (MTM-S02E09) Download
03  Oct  2018 The Plan for Fundraising Success (MTM-S02E08) Download
19  Sep  2018 Do You Really Want Every Donation (MTM-S02E07) Download
05  Sep  2018 Apps, Services, and Tools For Nonprofits (MTM-S02E06) Download
22  Aug  2018 What Data Can Be Ignored and Does the Approach Change for Small and Big Nonprofits (MTM-S02E05) Download
25  Jul  2018 Handling Negative Metrics, The One Metric To Track, and In Tribute Donation Metrics (MTM-S02E04) Download
11  Jul  2018 Advice for Small NonProfits, Data Outliers, and Getting Your Team Onboard (MTM-S02-E03) Download
27  Jun  2018 Healthy Growth, Database Management, and Major Gifts (MTM-S02E02) Download
13  Jun  2018 Your Questions: (575) 815-4573 (MTM-S02E01) Download
30  May  2018 Applying Concepts with Direct Mail Metrics (MTM-S01E06) Download
16  May  2018 Beyond the Basics with Donor Retention (MTM-S01E05) Download
02  May  2018 Measuring Fundraising ROI with Donor Lifetime Value (MTM-S01E04) Download
18  Apr  2018 Diving in with Donor Acquisition Cost (MTM-S01E03) Download
04  Apr  2018 Fundraising Metrics 101 (MTM-S01E02) Download
21  Mar  2018 Introducing Metrics That Matter (MTM-S01E01) Download