Beyond the Basics with Donor Retention (Season 1, Episode 5)

Learn just how important donor retention is and how to make smarter decisions to improve retention and donation revenue. Download the Metrics That Matter eBook at http://www.fundraisingreportcard.com/book. Click here to listen on YouTube! Topic Timestamps

• Donor retention [02:00]
• Overall revenue impact? [03:10]
• What mistakes do people make analyzing this data? [06:06]
• Segmenting your data [06:46]
• Smaller dollar donors [08:22]
• Benchmarks (FRC) [09:04]
• Is 12 months a good frequency to track? [10:27]
• How do you improve your retention rate? [12:21]
• What is a good retention rate? [15:11]
• Segmenting by age? [17:18]
• Where do you start? [18:05]
• Retained donors give more [19:01]

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