Learn just how important donor retention is and how to make smarter decisions to improve retention and donation revenue.
Download the Metrics That Matter eBook at http://www.fundraisingreportcard.com/book.Click here to listen on YouTube!
- Donor retention [02:00]
- Overall revenue impact? [03:10]
- What mistakes do people make analyzing this data? [06:06]
- Segmenting your data [06:46]
- Smaller dollar donors [08:22]
- Benchmarks (FRC) [09:04]
- Is 12 months a good frequency to track? [10:27]
- How do you improve your retention rate? [12:21]
- What is a good retention rate? [15:11]
- Segmenting by age? [17:18]
- Where do you start? [18:05]
- Retained donors give more [19:01]