Meaningful Metrics: Using Data to Inform Fundraising Strategy and Raise More Money!

Meaningful Metrics: Using Data to Inform
Fundraising Strategy and Raise More Money!

A webinar presentation in partnership with Clairification School

Presented By: Zach Shefska

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Cited resources

Slide Number Resource
16 CFRE exam outline
20 Donor & Donation Growth Rate
23 Giving USA growth rate
25 Creating a fundraising plan
31 Donor Lifetime Value
42 Starbucks LTV
48 Donor LTV cheat sheet
62 Acquired Donors
66 Clairification School
75 Lapsed Donors
96 Downgraded Donors
122 This is nice, but…
123 Data-Driven Fundraiser’s Reference Guide
125 Data Driven Nonprofits
136 Don’t Make Me Think

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